Student Magazine Design Critique Request

Hi! I am a student at BYU university taking a design course CE and would love any suggestions or ideas about my newest assignment, two double-page magazine spreads. (Note: this article is from Yes! Magazine and under the reposted content license)

Here are the details:

Target audience: This article is intended for a broad audience, including both older and younger readers. More specifically, this article targets older adults who are interested in environmental issues and social injustice, and who may be able to help spread the call for action and create positive change.

Use: The purpose of this magazine is to create awareness of water inequality and social injustice. This message also encourages readers to think deeply about access to clean water and the actions needed to address these issues.

Concept: My concept emphasizes the necessity and importance of clean water through a clean layout, blue accents, strong supporting images, and generous white space.

There are a number of things that need attention, but I’ll give you 3 to start.

  1. A “runt” is when one word appears on a line by itself at the end of a paragraph. They’re a sign of sloppiness and should be avoided. Also look up “widows and orphans”
  2. The photos, especially the gavel, don’t connect to anything in the text. The article mentions a number of people and places and situations. That should be the focus of the photos, not random stock of water.
  3. The title of the article should be the most visually prominent heading. I’m not sure if “Unclean Water Affects Lives” is supposed to be a heading. Is that supposed to be the heading of a new section underneath it?

I’m going to be honest: there’s plenty of room for improvement. Then again, if there weren’t, you would have little need for university design classes. So with that said…

You have three headlines on three of the four pages, which is confusing. There’s nothing wrong with some section headlines (you used one on page 4), but there needs to be an obvious first page.

The headline typeface is a peculiar choice because it looks playful, even though the story is about a very serious issue.

You jump back and forth between two and three columns for no apparent reason.

Cyan is a very weak color, at least to me.

You’ve left insufficient margins between the photos and the edges of the pages. The edges fall within what’s called the “safety” zone, the area that may be trimmed if the folding and trimming are slightly off during production. The photos need to either bleed off the edge or sit firmly outside the safety zone.

Unless this is a weekly magazine, including the day on the publication dateline makes no sense.

The article’s author is added to the end of the story in a way that doesn’t quite look appropriate. It mirrors the dateline on the other page rather than standing apart as a distinct element with a different function.

The text is squeezed right up against the edge of the photo on page 4. Type columns need room to breathe.

The introductory initial cap is anemic. It’s supposed to signal the beginning of the article, but it’s far too small.

Page numbers are almost always at the bottom of the page. I’m not saying it’s wrong, but unless there’s a strong aesthetic reason to place them at the top, I’d stick with the convention.

Your paragraph indents don’t look sufficiently indented, at least to me.

If you’re planning to make a pullout quote (page 3), make it unmistakably a pullout quote rather than making it look like a photo’s cutline. In addition, the blurb that identifies who is quoted needs to look different from the quote itself. They’re two different things.

Why have you rotated the two lines of type on page two by 90 degrees?

Are these the most relevant and interesting photos you could find? People look at the photos first, which makes them incredibly important for drawing people into the story. Photo cutlines also play an important role in eliciting interest, yet you have none.

I’ve saved the following comment for last. You’ve been too conservative with the layout. It looks more like a scientific journal’s layout than a consumer magazine’s. A clean layout does not equate to clean water. First and foremost, the article needs to entice readers to dive in, and a clean, bland layout does not do that. It needs to have visual appeal, or people will skip right over it.

There are many ways to do this: a big, bold headline; a subhead or a deck below the headline; ruled lines; bolder use of pullout quotes; a big photo; headline and section heading text that evoke emotions or interest rather than just state a fact; and dozens of other techniques to create something compelling and visually engaging.

I suggest you visit a Barnes & Noble store and spend half an hour thumbing through the magazine to see the do’s and don’ts other magazine designers have used and avoided. Pay particular attention to what catches your eye, then think through why it caught your eye and how you can incorporate what you’ve learned into your layouts.

I appreciate the colour combination between white and blue, but the structure of this text and the accompanying images is somewhat awkward. Could you please review some magazines or newspapers to see how they achieve harmony between text and images?