A client has presented me with a bit of a head scratcher.
Sooooo, I’ve been asked by a client to design a logo for them, they’re a Site Specific Theatre, aka a street theatre that uses the context of the location for their narratives, they’re not based in a single location. I will keep the clients name non-specific, however I’ve been trying to narrow down the fundamentals of their logo, however things are made harder by A) The name is pretty generic and doesn’t immediately conjure up some strong iconography. B) They’ve requested I avoid using their initials, as the initials are strongly associated with another very well known institution.
Their name, when you dig down, is about affirming the zest of life. However I’ve had problems distilling this rather vague and large concept into a logo. If anyone knows of any organisations that have successfully managed this, I’d be greatly interested
As well as the above, they want the logo to show clearly they’re a theatre company, or at least appeal to regular arts goers.
When asking for specifics, they said they wanted stylistically: it be inspired by things like the Bauhaus, the 1951 Festival of Britain logo and/or to suggest the following themes, political activism, Narrative, movement/dynamism.
Will admit I’m feeling rather overwhelmed, especially in regards to how to distill the zest of life bit, into the suggested styles, any help would be much appreciated.