My opinion on any trend is to ignore it until it goes away.
Using any kind of style should match the intent of the content, not just cuz everyone else is using it.
And I’m not going to search whatever the heck gumroad is.
When I first saw what’s being called neubrutalism, I assumed it was the result of someone taking the notion of mobile-first too far and failing to adjust how things looked on larger displays.
Anyway, I’ve been bored with the state of website UI design for years now. Content management system themes/templates/frameworks contributed to imposing a bland sameness in web design. In addition, the ever-growing complexity of behind-the-scenes technology (most of it unnecessary, in my opinion) has stifled design innovation even more.
As for neubrutalism, I have mixed feelings. On the one hand, I think it’s a bit clumsy and awkward. On the other hand, I’m happy to see a least a little movement in breaking through the doldrums that have passed as web design for the last ten years.
The real issue with a “Trend” is that it is just that—a Trend. It is not meant to last but a short period. I have always believed that those who follow the latest Trend will soon find their design out of style and will have to do a makeover. I have seen many, many Trends come and go in my 50-year career and the outcome is always the same.
Good design basics never go out of style. If one wants to design according to the latest Trend, all well and good—but soon, they will just have to adjust to fit the next “Trend.” Instead, I would rather create something new and different based upon good design principles. Then, who knows, I might just be creating the next Trend!