Usually there will be just a single web-page spec sheet.
Sometimes it’s up to the designer and client whether or not to break up the piece into sections and where.
I’ve seen these done as multiple panels between the uprights with a different message on each.
This is not the place to be using small imagery. Think of it as a billboard.
Speaking of that, you might want to check into the local sign ordinances. Or at least put in the caveat that you aren’t responsible for pulling local permits for “signage.” Once you start putting words or advertising on there, the local zoning board will (most likely) get involved.
I saw some guys putting hardware store tarps on fencing one day. Few days later we had 35mph wind gusts and that tarp, the fence it was tied to and the cement blocks the posts were standing in, were blown out into the street. They cut some huge windslits in it, which kinda defeated the view-blocking idea.