Have been studying the basic design principles and am struggling to find resources which provide examples of asymmetrically balanced logo designs to test my understanding.
Here’s what I understand asymmetric balance to be: the placement of objects in a way that will allow objects of varying visual weight to balance one another around a central point - albeit not a perfect mirror image - something like this:
or this:
Is that correct?
Am able to find tons of resources providing examples of symmetrical logos, but they completely gloss over asymmetrically balanced and imbalanced logos (even though I would think asymmetrical logos would be more common?).
Am hoping you guys can help, so have compiled a list of logos and described them how I understand them to be:
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Obama - asymmetrically balanced - I think the visual weight is largely evenly distributed
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Pepsi - asymmetrically imbalanced - the left side feels heavier than the right
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Gatorade - asymmetrically imbalanced - the right outweighs the left
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Virgin - asymmetrically imbalanced - the visual weight is on the left
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Facebook - asymmetrically imbalanced - the visual weight is on the right
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Nike - asymmetrically imbalanced - the visual weight sits on the left
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YouTube - asymmetrically imbalanced - I think the size of the red outweighs the black, even though the black is heavier
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Google - asymmetrically balanced - the weight is fairly even distributed across the left and right
Am I right or wrong?