Wanting to learn brand identity design. Tutorials?

Graphic Design
#1

I want to start learning brand identity visual design without going back to school, what are some good courses, books, or websites I should look at first?

Let me just start by saying that I have a degree in graphic design already, not from an art school but I know the basics already. I want to specialize my skills a little bit more and have never really taught myself or done any learning from home. What are some books, classes, tutorials, etc that you would recommend are good places to start for a beginner? I’m open to paid and unpaid resources, I just want to know which ones are worth my time!

#3

Hey @Shylock19, for a free learning resource to study brand identity design, you could check out Baseline - it’s a free mini design course that starts with the foundations of design and then delves into various areas of design, including brand identity - you could skip to the area(s) of interest within the course.

For paid learning options, I recommend checking out:
Brand Identity Course by James Martin
The Briefbox Design Course
Become a Brand Master Branding Course by Jacob Cass
Graphic Design Course by ilovecreatives Studio

In terms of design book recommendations, one that comes highly recommended in the design community is Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson. I’ve yet to read this one, but have it pinned to my Pinterest moodboard so I can get it one day. If interested, you can take a look at the books in my Pinterest moodbard - I’m sure there’s books there that’ll spark your interest.

Also, I recommend learning from specific designers that focus on brand identity - they often offer their own course(s) and/or tutorials related to brand identity design.
Here are several designers I recommend following:
James Martin (madebyjames)
Will Paterson
Thomas Cargill (satori graphics)
James Barnard
Abi Connick

Hope this helps!

#4

Thank you. I really appreciate the different outlets of information to check out. I just checked out the Designing Brand Identity book today so I’ll start there!

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#5

You might also want to check out David Airey’s book, Identity Designed: The Definitive Guide to Visual Branding. I purchased the book when it was first released about five years ago, and it covers the subject quite nicely.

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#6

Hi,check out

#7

You can find many tutorials about branding in Coursera, and it is really cheap (depending on the plan that you choose). You will get a certification too. Here is the link :

I hope that this helps !

#8

Brand identity should be a smooth transition since you’ve got a design background. I’d recommend checking out The Futur on YouTube, they have solid branding content. Skillshare also has good project-based courses if you want more structure.

Book-wise, “Logo Design Love” by David Airey is a practical read. You can also learn a lot by studying real brand guidelines online and practicing with mock branding projects. It’s a great way to build skills as you go.

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