Do you think this site would be attractive to women aged 20-55
– Kind of difficult to answer without taking into account the answers on the other questions. I think this is a good start, but it needs work.
The site aims to give you information about The Bag Lady – does it look like it would achieve that aim?
– Yes. You have the about and history links right up front. If the were for a commercial client, you’d probably put those in a footer menu as it’s secondary information, typically, to the product.
Do you like the colours? Do they say ‘handbags’ to you?
– I like the brown. Not sure about the tint or light brown at the top.
What don’t you like about the design? What’s not working for you?
If you could change something, what would it be?
– I’m going to answer these at the same time. Overall, the layout is pleasing. I like that it looks like it would be easy to navigate, and I like having the large lifestyle image. Here’s what I think you could do to improve this. As I mentioned before, I’m not crazy about the light brown color at the top; it might look good if this was straight white. The Bag Lady type could use some help. It’s a little unimaginative looking to me. I’d put the About, History, and Contact in a footer menu. The welcome copy is too long in my opinion. I doubt people want to read that much. It could be a third of what it is. If you have to have all of the narrative, add a read more link to the about or history page. The photo has potential. I like the look of the model, her attitude, and the way she’s holding the purse. I don’t like the two guys in the back corner. They totally kill the photo. It might take a little work to clone in a stone wall to cover those guys, but it would be worth it. After that, lighten the exposure of the image overall. Either that or leave the overall exposure as it is and lighten the exposure on the model to get her to pop more off the background.