Tight kerning: [UkabSwd9CX7buvuAztJG8J-970-80] [zara-web] [ZARA | Woman Campaign Fall Winter 2018]

That’s funny :smiley: I don’t really get most women’s fashion, so I don’t get this with the kerchiefs on the heads. A throwback to the 50’s?

[image] RedKittieKat: That’s funny :smiley: I don’t really get most women’s fashion, so I don’t get this with the kerchiefs on the heads. A throwback to the 50’s? Bad Hair Day

Type mending is always a bit risky. Where it’s superimposed on the photo of the girls, my eye reads ZABA.

The letters don’t really come together to form a cohesive unit — they seem to be tripping all over themselves instead.

Why is the logo different every time? [logo%20confusion] The hairlines look a little thicker on the print ad then on the video, maybe just an optical illusion, but they’re definitely different form the isolated logo at top.

I don’t understand why these large companies are thinking it’s time to change their well established logo. Do you think this is just becoming a new marketing trend, to promote the brand?

[image] Trent: I don’t understand why these large companies are thinking it’s time to change their well established logo. Do you think this is just becoming a new marketing trend, to promote the brand? I have no idea how the ZARA thing came to be. But from my experience, as often as not, thes…

I think they look back and experience one of those ‘oh crap’ moments. The previous one was clumsy with the legs of the A left in. Removing them at the same spot and adjusting the kerning is just evolving the logo to represent professionalism. It’s not like they’re marking a style or market change. I…

Really? I find the new logo to be harder to read. I feel like if you look at it for too long it starts to play tricks with your eyes, and blends together weird… but that’s my observation lol.

Graphic Design Forum

What do you think about the new Zara logo?

Inspiration