What is more useful for a logo graphic designer

What is more useful for a logo graphic designer- learning calligraphy or sketching (objects. landscape, humans etc) to generate ideas?

I think you need to define “Logo designer.” Because, except in the small, low-end sphere of crowdsourcing, a designer who designs logos does far more than draw pretty pictures from sketches.

The generation of ideas should come from talking to the end client then researching and analyzing their market demographic and competition. The “tools” like calligraphy or sketching are secondary to that.

As to which is better to learn? Learn both. There is no “better” given the choice. Why would you need to draw landscapes for logo design? You want to be distilling down the idea of a logo to its most simplistic form in a manner that will work for the entire branding campaign of the company you are doing work for. While landscapes as art and practice will give you practice in the ideas of perspective and scale, the complexity involved in a full landscape is beyond what you’ll need to sketch ideas.

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I am afraid, your question exposes your lack of knowledge of the field. The only real way to rectify that is to get an education – a proper one at a proper university. As PrintDriver says it is not just about ‘pretty’. It is about communicating core values, emotive associations, directing messages to intended audiences. It has become, in recent years, the playground of amateurs who think it is easy to make sweet little logos and sell them on line. That is like wishing to become a doctor and buying a first aid kit. Never going to do it.

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Can’t sketch or draw or do calligraphy… but somehow… I’ve had okay success in this field.

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I wouldn’t assume the OP has no education.
Just maybe a wrong definition of Brand Design as “Logo Design”

Sketching is meant to be quick. Get all the ideas out, especially the bad ones. Get past those and sketch some more. Like Smurf said, no intense skills are needed. Where the skills come in handy, especially art skills, are with perspective and hierarchy theory. As long as you understand the theory and can implement it in your final pieces, mad art skillz in the hand-drawing aren’t a requirement.

I do believe though that a graphic designer should be able to draw, at least to some modest extent.


Not needed.
25 years and going strong.

Had to look up a tutorial on how to draw an ice cube in Illustrator the other day - it was for something here too just for fun.

I don’t normally do any illustration work - gotten lazy with stock images I guess.


People: We seem to have forgotten the “Bikablo” method.


Good logos are simple and easy to recognize:


Sorry not all of us are privileged or have the time or mental capacity (for various reasons) to spend more years at a renowned university. We are trying to learn what we can on our way in a world that expects everyone to be productive despite their personal condition. Thanks for the advice btw appreciated :slight_smile:

That’s good to know

Will look it up:)

It has nothing to do with being privileged.

There are plenty of people out their with no formal education in what they do for a living and make millions and millions of dollars every year.

If you’re good at something you will succeed.

I worked with a guy before that was able to recreate photos by tapping his pen on the paper and creating dots over and over and over again and get the photo recreated with dots using just his skills.

You don’t need a formal education. But you do need to recognise that unless you are exceptionally talented that a formal education can be dismissed as necessary - then you have to realise you are in world filled with consummate professionals with a good educational background that will have a leg-up on you no matter how good you are or claim to be.

It’s getting increasingly competitive in this world - and the ones with the certificates beside their name are the ones being considered for the roles.

Could you elaborate your drawings a little bit?

Sure. It’s a wondering towards Caligraphy vs sketching and whether you should go to college or start working on the computer straightaway. Then I wondered if there was a way to encompass everything, so I drew an umbrella as that seemed to fit, then I had a thought (lightbulb), what about TARGETS! Then the sun came out here and I thought about ice-cream and the beach, but realised it was too cold and went to get a hot beverage. I heard a bus go by and thought maybe the exhaust of the bus could be thought bubbles. And then I figured I better throw some business attire in there. I caught a glimpse of myself in a reflection and wondered if a wizard hat would look good on me. On my desk is a pair of scissors, my watch, my mouse, and I don’t have a cat but cannot draw a dog.

In essence - it’s completely a joke and doesn’t mean anything.

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Sorry to be such a fool and posting silly things.

I know you’re serious about this - but there’s really not a lot to add.

A formal education will do you wonders.
If you can’t go that route - then consider doing some courses somewhere - whether it’s online with LinkedIn Learning or with Udemy or somewhere.

If you want to make it in this business then you have to know what you’re doing - and you can’t get that from youtube videos.

My main bear-bug with youtube videos - or anything posted by anyone that is not an accredited trainer etc is that they are usually making huge mistakes.

I’ve seen so many YouTubers claim to know how to do it all but their tutorials are riddled with errors and bad advice.

You can learn a lot from posting on these forums.

We’re an odd bunch, but we’re honest, and we can help you. But you’ll need to be willing to take it on the chin and build yourself up.


That explains why I was looking up YouTube for “Brain Transplant Surgery”.

I think the ability to draw and sketch is helpful with almost any kind of graphic design. I wouldn’t say it’s essential, but it helps in at least a couple of ways.

First, sketching out ideas (especially for logos) can be helpful for quickly getting ideas down on paper and being able to quickly alter and experiment with those ideas without the mechanical aspects of a computer drawing application getting in the way.

Second, the ability to draw requires the ability to see what’s actually there. When drawing a cat, for example, thinking in terms of symbols that represent a head, legs, body, tail, etc., is counterproductive. Instead, it’s helpful to think of the cat as an arrangement of positive and negative shapes, plains, curves, shades, edges, textures, etc. Even many artists who specialize in cartoon-like drawings are skilled at seeing what’s there before reducing those elements to the symbolic essentials that suggest a cat.

The practiced ability to see, mentally rearrange, think abstractly, and translate also comes in handy for graphic design. Drawing ability isn’t equivalent to design ability, but the parallel mental skills that go into one translate quite nicely to the other.

Again, I don’t think the ability to draw is essential in graphic design (including logo design), but it’s a valuable tool to have in the toolbox.

As for calligraphy, I’m not too sure that’s important for logo design unless you’re designing calligraphic logos. Mastering the use of typography would be more helpful.


Hello, new here but can’t resist this kind of good old topic :wink:
And sorry I’m not english so my words might be weird, I’ll post a short presentation later.

Anyway I’m a graphic designer for 12 years but began to draw as a kid so I obviously agree, and I think what’s most usefull for “the eyes”, conception, typesetting, complex relationships between forms and understanding graphic design principles is to learn to draw letters and fonts, even if not “professionnaly”, but with a pen before the pc.

I’m biased but I see it as the true fondamentals at least for logo design, the other part being the culture & curiosity for the field.

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