I believe the best way to elaborate my question would be an example: Suppose a corporate identity designer diagnoses(strategy phase) a design problem of a client after going through the contracts(agreements…) and discovers that the client needs to use a hand-lettered identity system. However, he is specializes in geometric logos and in the use of sans serif and serif typefaces(loves modernism, Swiss graphic design…). He is competent at hand-lettering but not decent enough to provide great value to the client. Should he hire someone else who specializes in hand-lettering in order to apply what he prescribes? Or should he just charge for strategy and let the client hire someone else? BTW how can he actually charge for strategy if the client does not value strategy unless it’s followed by execution?
Thanks in advance!