I’m looking for examples of brand guidelines, but I’d rather avoid the huge brands that everyone knows about.
Not sure if this is even possible however? As typically smaller brands don’t tend to flaunt their brand guidelines, and those who designed them don’t either.
But thought I’d ask incase anyone can point me in the right direction?
Searching Google for brand guideline examples turns up dozens of examples — most are larger companies, but a few smaller ones too. I suppose you tried that, though.
Yup, a quick google search found this with 21 examples including some bigger names (such as Spotify and Skype) and smaller companies as well.
YMCA has a good book.
And a good dance.