Hi everyone! The business the logo is for is just a one-person, freelance operation performing mentalism/magic for only adults. The target markets are usually corporate markets like sales meetings, executive retreats, convention breakout sessions, team building sessions, all hands meetings, etc. but never a kids’ birthday party, elementary school show, etc…
I read (on a HubSpot blog) that a logo should represent the company story; more specifically, it should represent the “why” for starting/having the company. The “why” behind this company (one-person freelance operation) started when I saw my brother perform and it flooded me with intense wonder (so much emotion I could hardly handle it). I wanted to recreate the awe that I experienced, for other people.
Another marketing perspective on selecting a logo is to think about the target market and what benefits they get out of the product/service that justify them buying it. It just so happens that the “intense wonder” I described in the last paragraph is exactly what makes sense from this alternate marketing view as well.
The main color I decided on is blue because (by chance again) it is corporate (think about the LinkedIn logo or Facebook) and the color interpretations I read about convinced me it best matches the mood behind the company service offered.
The best pictorial representation for a logo to represent shock and intense wonder (that I know of), is a face that shows a jaw drop / shock. Combining these concepts (color and pictorial representation), I came up with the idea of using a blue 2D shock emoticon (but with something original enough to differentiate it from other emoticons). Not only is this graphic idea (blue 2D shock emoticon) perfect for illustrating the “intense wonder” emotion, I don’t see any other entertainers who use it for their logos. (Many entertainers use a question mark in a logo and I aspire to have something unique.)
Here is the potential concern I ran into. I truly love kids but this entertainment is absolutely not for kids and I don’t know whether or not a blue 2D emoticon has a “childish” feel (i.e. almost like a kids’ cartoon vibe). What do you think? Does a blue 2D emoticon have a bit of a “kiddie” feel or is it fine for the corporate market? Thank you in advance for your thoughts.