Both @Steve_O and I voiced our comments as questions, but those questions were meant as a polite way of pointing out problems you need to think about because your solutions are not working.
I’ll try to be more direct.
Please remember that I’m not trying to tear you down. I’m trying to point out some problems that, in my opinion, you need to address in the hopes of doing a better job.
A poster or online banner needs to communicate its message immediately. They must catch a person’s attention and immediately communicate a compelling message. If the poster fails to do that, the viewer will dismiss it and move on. Your poster’s message is cryptic, like a puzzle. It doesn’t immediately communicate the message that Venient Prints is a good printer wishing its customers a happy 2nd half of the year.
At first glance, the little calendars with X’s make no apparent sense until the viewer figures out that they represent months that have passed. Figuring that out isn’t possible without reading small text, which is confusing and poorly written since it doesn’t mention anything about the year. It only says, “It’s second half people.” When I first read it, I thought, “What is a second-half person?” The cut-in-half letters are difficult to read. All of this adds up to something that takes 8 or 9 seconds to figure out. Even after someone figures out the half-year thing, you confuse it further by saying Happy New Month instead of Happy New Half Year. Worse still is that you’ve done nothing in any aspect of the design to tie it into Venient Prints — the only thing in the entire layout that communicates anything about the printer is the small logo at the top.
So far, I’ve mentioned practical problems related to the poster’s function. I’ll move on to aesthetic concerns now.
The handwritten typeface isn’t working. I wouldn’t use it even if it is part of the printer’s branding. At least, I wouldn’t use it the way you have because it doesn’t match the rest of your poster.
Repeating blocks of text makes no sense. I have no idea why you did that. Bleeding text off the edge of the poster makes no sense either, and it looks like a mistake. The text is also poorly written. For example, the second half of what? Re-strategize what? You’ve got what? None of this has anything to do with the printer.
You mentioned the small vertical lines in the two corners were for balance. What do they balance? Each other? They’re superfluous and look like mistakes. You mentioned the repeated second block of text lines up with one of those vertical lines, but that’s a nearly invisible alignment. The text blocks should line up with each other. Of course, neither the repeated text block nor the vertical lines should be there.
The calendars are misaligned for no apparent reason. Again, it looks like a mistake.
On a positive note, I like the concept of building the design around various halves that play off the year being halfway over. Still, everything looks scattered and confusing, and worst of all, as I mentioned, the poster doesn’t readily communicate a meaningful message about the printer. And it certainly doesn’t do so in the time people are willing to invest in deciphering a poster they never meant to see in the first place.