Concept: Acupunture clinic branding and identity
Format: Digital & print
Audience: Pregnant women aged approx 25-35, looking for natural relief from nausea and other pregancy symptoms, that are located in the city.
Your Experience Level: Student/part-time professional
Nature of Job: Self-directed project for a fictitious client
Purpose or Goal: My client needed a new mark that would better represent the values of their small business and also to attract their preferred customers: pregnant women.
They wanted their new identity to be vibrant, positive and uplifting while also being elegant.
My thinking was to draw on inspiration from existing marks and branding from natural skincare and beauty products (hence the typeface of the “Z” monogram); As I think those are products that demographic would likely use.
I also thought it was important to create mark that had a visual relationship to acupunture as my clients business isn’t well known and they’re operating in a very competitive market.
Let me know if you think I hit the mark or how I could do better!
Please be brutally honest, the only way I’ll grow is from the feedback!