Brand design

Helo! :hugs:

My name is Denner, I’m Brazilian and I develop some designs to improve my knowledge and I recently did a project for my sales group, Aurora, focusing on perfection, the logo was designed with dots simulating rulers of dimensions, angles and sizes. I accept criticisms, opinions on where to improve in future projects and even topics that can help me.

Programs used: Adobe Illustrator and Adobe Photoshop.

Why does it say “anrora”?

And those lines add an extra cost to all your print material, plus could be problematic on different substrates.

Other than that it says nothing, just a misspelled word, and no idea what the logo is for, other than a sales group. Do you sell aurora?

I like the boldness of the design. I’m not at all sure what it is or what it’s intended to accomplish, though. What’s the story with the 3d guy?

Denner, I took a look at the work posted here along with your Behance site. Overall, I think your work shows some potential, but you could use time, education, and tutelage to settle down a bit and improve.

As @Smurf2 pointed out, you have a typo in the logo. Oops.

Regarding the design of the logo, my personal feeling is that showing keylines or guidelines is a tired option and a bit of a cliche. In your case, they seem to be somewhat randomly placed. Plus, they aren’t needed if you have a strong mark. Do a study on the mark without the lines.

I find the Sigana font to be a little much when used as a display font. It’s okay for the logo, but for longer words, it becomes a bit tough to read. Consider use the Neo Sans for all of the type other than the logo word mark.

As @Just-B said, I’m not sure about the 3-D rendered guy. It’s a nice enough rendering and it could become a branding element, but, right now, it seems like a space filler without a good reason to be there.

I’m lukewarm on the Photoshop mockups – and this is a general statement, not pertaining just to this project. On the one hand, they are cool looking. On the other hand, they have the ability to make a design look better than it really is. I’d rather see the logo applied to a business card, website, collateral, etc.

Bottom line, you have a start here, but it needs some refinement.

This was my main problem in the design of this brand, the main idea was to have this U turned, but with a “little leg” on top to be more familiar, but if I did it would be an “n”, so I left it that way. As it’s a personal design, that is, for me, I liked it and left it that way, but I’m thinking of changing it.

The lines were created to leave the logo conveying something like “everything made to measure” and the project is to promote my graphic work, both on Behance and Instagram, but I understand what you said.

Thank you for your help.

In this case, this guy was supposed to be a kind of reference to me, who is the designer of this project. I forgot to say that I would use all of this to post content on Instagram in the form of educational, promotional and creative content. But I understand that it may be unnecessary, thanks for the post. :smiley:

Thank you very much for the help, I will definitely be correcting the typo and also rethinking the lines. About the font, yeah, I notice the same thing but I failed to change it, I also found it interesting to use Neo Sans, since it’s a simpler and more modern font.

About the 3D guy, it was to be my avatar, as all the material would be used on Instagram from a page I created for diverse content and focused on graphic design. (I thought it would be interesting, but I’m already rethinking it)

About mockups, yes, I will be putting this into practice in the future, thanks for the help and thanks again. :smiley:

It didn’t register with me that the entire composition was about placing a logo into an environment or context. Instead, the environment in which it was placed was so overpowering, that instead of it supporting the logo, it overwhelmed the logo and completely confused me as to what any of it was about.

To me, the dotted lines don’t suggest anything about rulers or dimensions. To me, they suggest cutting along the dotted lines.

Like I mentioned, I like the boldness of your work. In general, I really like Brazilian graphic design for that very same reason. However, design is about more than compelling visuals — it’s primarily about solving a problem in which aesthetics play a role. Looking good isn’t good enough — a good design also needs to make logical sense in addressing whatever problem the design was intended to solve.

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Wow, I really stopped to think and that’s exactly what it looked like, I believe the idea was good but putting it into practice was what made it difficult.

I was really happy with the responses from everyone here, it made me more critical in future projects, thinking of all the ways that something can convey a different message than it really is. Brazilian graphic design like that of many other countries has some special things, really. I thank you for your help, as it made me think of several things that will definitely help me in the future.

The use of Illustrator was also a differential for the logo, as I’m now learning to use and handle and something I already understand is that beginners are always attracted by the diversity of possibilities that a text can be handled and that’s why a simple " u" went to an “n” and I really didn’t think about it at the time.

With the exception of the upside-down “u”, I think the first draft is a good effort. Remember that graphic design is all about communication and it seems most likely that the average reader would see it as an “n” rather than a “u” which may well cause communication problems. It’s just a thought. I wish you the best of success with your project.

coughspluttercough you can have a negative space ‘u’ between ‘a’ and ‘r’

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