Brand image presentation and website design 🚀🌲

#41

@Anastasiya:

You could also try to use some medium shades of Blue:

https://www.pantone.com/connect/640-C
https://www.pantone.com/connect/2394-C
https://www.pantone.com/connect/7461-C

#42

That might be the case for people in Poland or Europe in general. Northern Canada and Alaska are just as foreign as Siberia. However, for North Americans, these places aren’t foreign; they’re the northern outskirts of home.

Siberia, on the other hand, is foreign and mysterious. In some ways, it seems like Alaska or the Yukon on steroids.

I’m afraid I have to disagree, but I understand your reservations. I think Russian history contributes to the allure of Siberia.

If it were still 1980, I might agree, but the Soviet Union is gone, and the feelings of animosity have receded into history. For that matter, Americans look back to simpler times when the world’s geopolitical problems could were defined by the competition between the West and the Soviet Union. Today, the world is a much messier place. I don’t think most Americans would avoid Siberian lumber due to hostilities from decades ago.

As for the name you came up with: Tunguska. If I could order barn wood harvested from trees leveled by the Tunguska event, I’d be ordering it today. :grin:

#43

4 posts were split to a new topic: Flood volcanism

#45

2 posts were split to a new topic: Junk from Reclaimed wood thread

#46

Putting on MOD hat.

I’ve removed the last two postings.

This thread is official back on track.

If you don’t have something to offer to the OP then scroll on by.

Any further mention of it will be deleted.

#47

Siberia’s fascinating, volcanic past could be used to create a very interesting brand story:

For example:

In the RGB color space, red + blue = purple/pink.

So you could use the color I recommended earlier to represent both Siberia’s fiery past and cold present.

You could also create a website/YT channel/FB page with information about Siberia.

#48

That’s huge, thanks!
I feel that our best way for now is to do a market research because it will tell us directly about our target audience, unique selling point exactly in America and everything that will help us more to promote our product on the market.

By the way, you’ve said that you worked in one of those agencies. Can you recommend the place where you worked for the market research? Or maybe you can recommend other familiar agencies that will be able to help us in our niche.

#49

Thank you for that!

#51

Previous reply deleted.
Please contact the OP privately for any requests.

Thanks :slight_smile:

1 Like
#52

The reason I point them out as points of comparison is because they are similar - they provide a baseline on how Americans market the rugged wilderness of these regions to other Americans, since that’s one of the appeals of authentically weathered wood. Since, without comparing the exact specifications of each type of wood (which any discerning buyer ought to do anyway) the primary difference between this product and it’s competitors to an American consumer will be where it’s coming from. If it’s going to be more expensive because it’s coming from Siberia, what about it being from Siberia makes it worth the extra expense? Since the qualities Anastasiya mentioned above about Siberia are shared with Alaskan, Canadian, and Montanan “outdoorsy” marketing strategies, they’re a good place to start looking.

The US and North America is both geographically and culturally diverse - there is a lot of wilderness out there, but most of the population doesn’t live in it, so it still comes off as a bit exotic. Though that’s dampened by the “MADE IN AMERICA” labels they surely have. If you took that same approach and emphasized the foreign wilderness, I think you’d have a strong appeal to the exotic that could help reconcile the price gap for a consumer.

It’s always a bit odd for me to think about marketing the open wilderness because it makes me a little hyper aware of how lucky I am to live out here - I saw all the “Visit Montana” ads growing up and never got the point - until I got to visit other, more developed states and cities - and then I understood. There’s an inherent appeal in the wilderness, and for the majority of Americans, that appeal is inherently a little foreign. I think there’s potential if you lean into that.

3 Likes
#57

In terms of understanding the perception and understanding of Siberia and authentic reclaimed wood, I believe it is important to focus on the uniqueness of your product.

#58

This post is a year old and the OP hasn’t been on the forum for nearly a year. :wink:

#59