But I’ve met people who hate a certain brand of computer due to a bad experience.
So you’re buying a Lenovo Yoga because you like the logo.
And you want to impress people you’re meeting for the first time, but in their eyes they might hate Lenovos due to a bad experience.
I’ve seen people firsthand stray away from top spec computers because of the brand and go for something else inferior but a different brand.
Case in point:
I had a couple who didn’t know too much about computers and wanted to buy a new one for booking tickets and looking up things etc.
No problem, what was their budget about €400 - which is around the spec of a low-end machine.
I suggested they spend more but they couldn’t afford it.
The computer then was slow, unresponsive, couldn’t do what they wanted on it.
The next time I saw them I asked did they get their computer issues resolved. They said they did. They had bought a Mac!
I asked how much was it and they said €2.5k!!!
And to do this day they are iPhones, Macs, iPads all the way.
They had a bad experience with a low budget but good brand Windows computer - and it didn’t work. They won’t even contemplate a Windows computer. Only Mac.
And if they sat in front of you with your Lenovo Yoga laptop - they’d probably think this is not a good fit.
So I’m wondering where the brand/logo/reputation and personal experience/insights fit into all this.
I was talking about cars the other day. And someone said they used to have a FIAT and had to drive from one end of the country on a clutch that was broken - so going 30kmh and took hours.
The price to get it fixed was more than the car was worth.
Somebody chirped up and said isn’t that what FIAT stands for - Fix It Again Tomorrow.
So in their eyes, FIAT are a terrible brand, see their logo and run a mile.
But for others, FIAT have been a reliable brand.
So I’m just wondering where the logo aesthetics and personal experience are meeting separation and diversion in society as a whole.