All that said, I have just had a bit of a revelation with your portfolio. Previously, I had looked at it on an iPad in portrait mode and some of the projects didn’t show up, or, rather, were so small that I passed over them. This morning I am looking on a desktop and I can see more projects that show more promise. For example, I hadn’t seen the UNIDO project, which shows a lot more promise.
Between the last reply and this reply, I’ve unhid stuff and have implemented some of the practical changes, such as the layout of the website, where the logo is, etc.
I also didn’t see the UNIDO project before so I revisted your site. I’m glad to see you took some of the advice and re-did a bit of your portfolio, it’s looking much cleaner now. I’m guessing it’s still in the development phase so I’d also add a footer with some accent color (I’ll assume it’s red based on your logo), and even some links to your social, plus some contact info. like duplicate the email on the top to the bottom as well. (Keep the cat and bird though they look cool). You might also want to add the bird tracks on the footer as well, it’ll help balance it out.
That’ll be enough for a portfolio. You don’t need to obsess on making it pretty and visually attractive as clients would overlook all that if the work is of poor quality
Your UNIDO project as well as the Roolong project definitely have a touch of graphic design. They can be improved upon with a few iterations. You seem to lean towards brand identity design and web design.
For your web design projects though, the sites are pretty basic.
For example, I checked out the Roolong website preview, it has no navigation, no header and footer, no proper landing page, no CTAs, etc.
The REZONANZ one also has somewhat of the same issue. I personally like the logo, but when it comes to the site, it’s like every other site out there. For a music production company, you’d atleast expect to be a bit more thrilling given the many themes that exist in that industry.
I can also tell from your designs you’re mostly focusing on the visual aspect of it and not the business aspect of it. Like when people land on that site what do you want them to do? Scroll to the bottom?
Clients pay you to make money for them, not make their brand look nice. Sure that’s one of the goals, but at the end of the day the only reason someone would be willing to pay you upwards of a $1000 to get a design done is that they expect you to make them that money back and more. Even if their site gets praised all around social media for their beautiful layout and images, the only thing the client would be foucsing on is how many leads they generated from the website.
Have clear CTAs established across your site. Clearly convey to the end-user that you want them to book a call/buy a service/fill out a form etc.
Also, it’s a bit difficult for us to tell you what is good and what’s bad with the select few designs you’ve provided. Maybe if you had like a file of 4-5 graphic design projects and you post that here, I guess we could give you some better targeted critique and help you kinda pick and choose which one may seem like a good fit for your portfolio.
If you’re asking about the very basics of good and bad design - that’s an extremely comprehensive topic, which is why you’ve gotten the advice of getting a proper design education mutiple times now
I didn’t bother replying to these when I first saw them, but I believe a proper response could be helpful for later on in your career.
Firstly, I admit the hospital example may not be the best, but you getting pissed off about it is unfortuante. In this field, potential clients who know nothing about design will compare your skills with their 12-year old niece who could design their logo for free and ask you why they should pay you. Would that get you pissed off?
Or when they’ll belittle your designs in front of all your colleagues and put you on display for having no creativity - will that cripple your confidence? If so, you need to build thicker skin.
You’re here in a forum where professional graphic designers like @sprout and @Just-B take the time out of their busy day to reply to you just so you don’t turn out like all the other “aspiring designers” who get crushed under the harsh reality of this field and later find out it’s “just not for them” when Canva stops being more than a tool for them. When in reality the only problem was they couldn’t or wouldn’t take the very real advice they were getting.
We’re all humans so we can give bad or misleading advice but I don’t think you saw that here.
You came here to seek out our help… for free. This isn’t a high-grade professional-level peer-review audit of your portfolio that you paid big bucks for. When you came here asking for help the only thing you came here with other than your portfolio is humility - don’t lose that. If you like the advice, apply it. If you don’t, leave it. If you want further clarification, let us know.
Second, the only reason we kept on pushing you towards illustration is because you showed promise in illustration. If a person comes here and is clearly skilled in illustration we’ll tell them to focus on illustration because it’s better to build upon what you have.
I promise you we don’t run a secret underground illustration agency where we pressure beginner designers into doing illustration work for us and lure them into providing us free work on a monthly basis.
If you still want to do graphic design, okay. I guess we’ve provided enough advice for you to have at least a decent looking portfolio (which has already started to take shape) and where to look for to further your graphic design learning.
Wish you best of luck. Since you seem enthusiastic to learn, I hope you can get to where you want to be.