Front Cover – Unless I am specifically familiar with life’s abundance, I have no idea what this brochure is for nor why I should open it up. Even if I am familiar with life’s abundance, you haven’t given me a reason to open the brochure. What I’m trying to say is that you need a hook on the front that will grab my attention and make me want to investigate further.
Flap – This is my opinion, but I’m not crazy about the photo you picked out. The photo on the cover is much stronger. Set the drop cap in a contrasting color. Really pay attention to line breaks. Try not to have one word on a line by itself. Try to eliminate hyphenated words.
Inside – “about life’s abundance” isn’t a particularly compelling headline. Actually it’s kind of boring. Assuming you fix the cover and you’ve made me want to open the brochure, you now need to give me a reason to read the copy. What’s in it for my dog? What’s in it for me? Set the drop cap in a contrasting color. The content on the middle panel feels tight. I think you need more space above high-quality proteins. Some of the icons could be stronger. For example, the omega 3 icon looks like bacon – pretty much the exact opposite of omega 3.
Back – I’d make the picture smaller to give it little more breathing room. I’d say a good headline would help this panel, too.
Overall, the look is airy and colorful, which I like. The messaging is completely lacking.