Feedback for an e-commerce brand logo

I’d love feedback on a logo I designed for an e-commerce brand focused on pest control (JARDON). The “J” is meant to resemble a mouse. I’d like to know if it clearly looks like both a mouse and the letter “J.”


I’m not seeing a mouse in the “j” at all.
Nor the letter J…

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Maybe it’s because we were just discussing this, but I see the baby from Eraserhead.

And I agree with @DannyD. I don’t see the J or the mouse.

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I can see a resemblance to a mouse, but I doubt it would have been apparent to me if you hadn’t mentioned it. I’m also not sure I would have seen a J. I would have seen the word ARDON, but probably not JARDON.

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If I stretch far enough, I’d say it’s a snake.

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I think there’s a conceptual flaw in trying to turn a letter in a company name into something that ends up looking like neither. If you must head down this road, I think there’s more potential in turning the O into a critter head.

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Thanks for all the feedback ladies and gentlemen. I gonna play with it more.

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