After a week of struggling with job hunting, here I am working on a new side project. To be frank, I found 2020 to be a rough year for job hunting, especially for someone who’s just about to graduate from a university. At the moment, applying for a job, for me, is more like trying to shoot in the dark, but I guess I’ll have to do whatever I can instead of chewing on my miseries as the situation applies to everyone and not just me alone.
That being said, I’m looking for everyone’s opinions and feedback on this logo I’ve designed. Despite having worked on a number of branding projects, I always find logo designing one of my weakest aspects and have been putting lots of effort into improving it. As such, I hope that everyone could be as harsh as possible.
A little context on the brand this logo is designed for: Moriuchi Interior is an established furniture brand in Japan whose products employ only wood of the highest quality. The brand’s clients mostly consist of high-class families with high incomes. The name Moriuchi means “inside the woods” (Mori means “woods/forest” while Uchi means “inside”). As such, I’ve chosen the image of a forest illustrated within a box. The Japanese characters are stylized (designed based on Chinese’s Heiti letterform which is the equivalent of sans-serif. However, compared to the Japanese’s Gothic letterform, which is also the language’s equivalent of sans-serif, the Heiti letterform has a higher x-height, making the letters look more elegant) so as to make them more recognizable and to add a luxury feel to the letters. On the other hand, the Moriuchi name (in English) employs sans-serif with a slightly thinner stroke for the same purpose.
Below is the current design along with two mock-ups:
Thank you for your kind time and consideration.