Share your thoughts openly. I need some feedback for client work opening up next month. Open position opportunity.
Interesting concept, but I’m a bit unsure about the framing.
The “1 in 2” stat feels ambiguous, most UK sources cite around 1 in 3 people developing dementia in their lifetime, while 1 in 2 usually refers to being affected (e.g. knowing or caring for someone). If it’s the latter, that probably needs to be made explicit.
I’m also not convinced the devil vs angel metaphor works here. Dementia is caused by neurological diseases like Alzheimer’s, so moral or good/evil imagery could unintentionally imply choice, blame, or inner conflict rather than illness. That kind of symbolism can reinforce stigma rather than awareness.
It might be worth exploring a metaphor that reflects disease progression or brain health more directly, or grounding the message more clearly.
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