I’m looking for feeedback on my early logo design.
Hatchery is a consultancy that helps startups turn their ideas into digital products. All you need to bring is the idea (represented by an egg) and funds. Hatchery takes care of the project from then on, starting with research, through product development, design, coding, infrastructure, training, and finally maintenance.
For example, let’s say you wish people planted more trees to save Earth. You assume there are people who are willing to plant and even take care of trees, but they don’t have land. Others have land, but don’t have the time or money to plant and nurture the saplings. Your idea is to connect these two parties and make new forests happen. You bring this idea to Hatchery and the consultancy builds the website and all associated systems for you from A-Z.
The egg symbol will only be used when the name of company is already present in text form, like on a twitter account. The logotype would not be used together with the egg symbol. The color scheme is intentionally, non-organic. I don’t want people to think Hatchery is actually in the business of hatching chicks. The color scheme includes one highlight color to help the user find the actionable elements on a web page.
Thank you for your comments.