Here I am, hat in hand…
I’ve been kicking around the forum for a bit now and I’ve tried to be helpful. I’m asking for some now. I have been working on a portfolio and I need advice on how to shape this thing up. I would love to talk through how I got here, struggling with imposter syndrome and the learning curve so far… if anyone is interested. BUT, in the interest of brevity, I’ll get to the important points.
1. I am trying to market myself as a specialist in packaging design. — I have had exactly one design job which spanned nearly a decade, at an agency where I specialized in packaging design, retail display and variety of print marketing materials. Our clients have included folks like Hershey, Gerber & Serta. Since 2015 or so, the agency has been on retainer for Ferrero.
2. My intended audience are hiring managers or creative directors. I am seeking a new position and this will accompany my resume. It is not aimed at the public or non-industry folks. I am leaning toward an in-house position, but I loved working at an agency.
3. Much of my recent work was developing production art for print. The longer I worked at the agency the more technical my work became. It is important to me to communicate that I was part of a team and to credit that team where I can. I have work that spans the entire process from concept to production but, everything involved some amount of collaboration.
4. My last role at the agency was as a Director, really a technical adjunct to our Creative Director. I developed onboarding resources and drove some internal educational efforts on good design practices for print and to promote internal collaboration as well as improve workflow. I am unsure how to communicate that, though my former employer said it should be front and center in my materials.
Some other background if anyone one is interested: As I mentioned, I have had exactly one design job. When I started, I could barely use the software and by the time I left I had become a primary technical resource. BUT, I don’t know an awful lot about how how to get a senior design position. I was lucky and someone gave me chance. This is very much in-progress work and I’m making changes daily and I’ll be adding new projects. Thanks for taking a look. I know you guys are helpful & I appreciate you taking the time.
I have it behind a password temporarily while I’m developing. The pw is portfolio.