High-End Outdoor Clothing and Supply Identity

Yeh if you look at high-end luxury logos they are often not great, DG, YSL, Chanel, Dior etc. the logos are not the best.

The brand is well established so the logo is recognisable and coveted by some who aspire to wear the luxury brands.

Even the outdoor market of luxury brands is pretty much very lacklustre.
They get into high-end shops with high-end quality goods, and the logo is often secondary to the luxurious products and prices.

In saying that - I thought it was outline of car something like this

Ok it’s clearly a ‘mountain range’ but on first glance you could mistake it, or from a distance.

Further down you have an S in what looks like a Tyre.