Hi everyone. I’m not a professional, so please be nice. Ha! I was recently approached by my High School to help with a larger scale rebranding project.
Our first stage of the project is to come up with a primary and secondary mark for both Academics+Administration and Athletics. Next steps will be lockups and other peripherals to fill out a proper Brand Guideline. As far as the primaries and secondaries go, we’ve done a ton of work to narrow down to a few options that we like. None of us are professionals so I figured I’d bring them here to get some expert advice.
The Shamrock logo has been used in the past and must be part of the rebrand. I have a few things that I’d like to get your thoughts on…
- Do the green and gold contrast enough to not require a white outline (keyline?) around the Shamrock? Does it look better with the outline?
- Does the sunburst add or take away value from the marks? Faith is one of the keywords that we want the brand to convey so I felt like the burst could help accomplish that. Also, give the gold an opportunity to be gold and not tan/brown.
- I’d love to get an idea of which primaries people like most (Pages 1 and 3). The secondaries will be a function of which primaries we decide to go with.
I appreciate any help you can provide. Hopefully I did this the right way. First post!