If I’m not mistaken, your survey seems to be the initial contact with prospective clients or customers.
The form comes across as a way to place a custom factory order to fill. If your business model depends more on a bespoke approach to each label, this initial contact form might send the wrong message — a bit like filling out a form for a mail-order suit from China rather than being measured and consulting with a trusted tailor.
You mention following up with emails, where I’m assuming you will discuss what you obtained through the form. From your perspective, this initial approach helps with efficiency. From a customer perspective, it might seem more like ordering a pizza than receiving individualized design help.
I’m wondering if it might be better to first establish a more personalized rapport with a client before hitting them up with a list of pizza toppings from which to choose.
For example, the initial contact form might be much shorter, with only basic information. Then you could follow up with a quick introduction, some explanations, and answers to basic questions. Maybe that’s the time to send them to the form with the mutual understanding that you’re collecting initial information for discussion as part of your bespoke, personalized design process.