I design RawSheaButter Packaging any Crit?

Iā€™d say it looks like peanut butter or other consumable product packaging.
Iā€™m pretty sure Shea Butter is for external use on the body - as a moisturiser or other skin health benefits.

It looks like you could eat this - so what am I missing?

I know you can eat it - and itā€™s used in cooking too.

So itā€™s confusing packaging as to who the end user is.

What do you mean by Consumable Product ? can you pls give me some examples ?
And Yes you are right it will use on body. but can you pls more define me how it look likes for eating?

I wasnā€™t especially familiar with shea butter, so I looked it up.

The label caused me to assume it was an edible spread, like peanut butter, marmite, or nutella.

I found that shea butter might be edible, but is more commonly used as a cosmetic salve. However, the packaging doesnā€™t look like a cosmetic. In a market, the context of where it was placed would clue people in to what it was for, but I also suspect that with this packaging, people might also try spreading it on toast.

Setting this rather important consideration aside, itā€™s a nice-looking label. I like the little drip.

Food packaging looks delicious and tasty.


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Salve and ointment packaging is more straightforward and unadorned with a vague medical look.

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Skin care cosmetics typically use more elegant-looking packaging.

In addition, if the shea butter is used as a salve, ointment, or cosmetic, it needs to indicate that on the label.

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Hereā€™s a cooking version
image

Hereā€™s a cosmetic version
image

Just the general look of it - looks like a jar of peanut butter or chocolate spread - which Iā€™ve already said.

Plus the drip down the side makes it look it is melted and/or spread onto a food or something.

Looks like it be - hey come and lick me


Itā€™s a nice label - as already mentioned.
Itā€™s just a bit confusing.

Iā€™m not the target audience for this - so maybe some more focused audience members would have a different view.

I do like the label.

But should have something like ā€˜not for consumptionā€™ or something clear on the label.

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Short and sharp :hocho:

  • The brand is almost completely illegible (itā€™s so small and delicate).
  • The distressed type for ā€œRaw Shea Butterā€ makes it hard to read and feels inappropriate to me.
  • There are so many conflicting styles of typeface on the label, that all send conflicting messages - it all feels very random
  • As others have questioned - who is your target audience?
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Itā€™s pretty much all been said :wink:

The only other thing I see is itā€™s reading as ā€œRaw Skea Butter.ā€ The distressing isnā€™t working.

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Definitely agree with this after viewing on my phone where the image is much smaller.