If Sherlock Holmes had a Youtube channel

[Steve_O]

@Just-B

I try to look at the project from the target audience’s viewpoint and then design something that will resonate with them, be memorable, and accomplish the client’s objectives.

This.

[Smurf2]

^^^yep

[PopsD]

mk’trtttatatatatatattttatatattatatatatattattatattatattatatatttatattatattatatatatatatatatatatststststststtsttststststtststattttttttstattspTr[quote=“Just-B, post:16, topic:32488”]
At that point, it’s often a matter of convincing pizza mlsubdist zclients that they’re not the target audience and that what appeals to them might not yield the best results
[/quote]

Right on target! Truer words were never spoken. No one ever gets in the way of a great idea more than a client with a big ego who thinks he or she knows better than the designer or agency.