Judge my Wordmark logo

What could I have done better

  1. The drawing is too weak. That, or the type too strong, or both.

  2. Gradients are uncalled for.

  3. It reads like OT NEED ES, or OT NEEDLESS with the L and S fall off.

1 Like

OK, what about the underscore?

That’s a question I had too. Why is there an underscore?

On a larger note, I don’t know what this is for. Logos aren’t just art objects to be judged on aesthetics alone. A logo needs to be appropriate for the organization it’s meant to represent. You haven’t told us anything about that organization or why you feel that what you’ve shown us is an appropriate solution. This limits any possible critique to a subjective opinion on how nice or not nice it looks.

The logo is for a fashion company. OT is a name initial then I decided to add NEEDLES by removing L and changing it to a needle icon. To separate the initial from needles I decided to put an underscore

Sit at arm’s length and look at this with squinted eyes. It reads “OT_NEED ES.”

Lol… What do you suggest I do?

  • Define a persona or avatar for the client’s customer.
  • Create a mood board to reflect the persona’s taste.
  • Market research into competitor’s branding.
  • Spend a week sketching concepts.
  • Narrow the concepts down to the best 15 to 20.
  • Post those sketches here for feedback.
  • Based on feedback, select the 10 strongest options to build in AI.
  • Post those logos here for feedback.
  • Narrow it down to 3 to 4 solid concepts to show the client.
  • Create a presentation that shows each logo in color and black and white as well as showing the logo applied to a variety of marketing materials such as a business card, a brochure, an avatar or a trade display.
  • Pitch the concepts to the client with the confidence that you’ve done your homework and are presenting rock solid options, that will compete favorably in the marketplace, that will accurately represent your client, and that will server your client well for years to come.

Ok, thank you

You’re welcome. I’m looking forward to seeing what you come up with.

Which one is better of all the samples

Do you have pencil sketches to share instead. Do not just jump to the computer.

Sketch First yes, Sketch … step away from the computer.

Those are what’s sketched in my book

That’s what @Steve_O was talking about.

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