The type has a lot of interest and movement, very fitting for an activewear brand. However, I’m not getting “eco friendly” from any of these without supporting imagery, text, etc. The uppercase “K” definitely resembles a y since the front leg is detached, but I think just reducing the amount of curve would help that. Maybe even just having the first “K” running would simplify the logo and reduce confusion.
Thanks joeyovenstone. Yes, I think that’s the way forward. Reconnecting the K and reducing the curve will hopefully make it more legible as a K. I don’t think I’ll try to communicate the eco aspect of the brand through the logo. As HotButton wisely pointed out, I’m going to keep things simple and stick to one concept.