We all get placed in the situation of being torn between what clients might want and what those same clients might really need. Lots of clients think of us as rented hands with the skills to implement their visions.
It takes some skill and experience to redefine those preconceived roles. Instead of them seeing us as short-order cooks, its to their advantage to see us as experts who will help them achieve their goals rather than simply being order takers who implement their ideas. Sometimes this is possible. Sometimes, for various reasons, it’s not.
So with that said, the uninspired and literal depiction of a roll of labels being used as the logo for a printer that makes rolls of labels is pretty awful. This might be what they’ve asked for, but this is not what they need. They need something that defies expectations and separates them from their competitors. They definitely won’t benefit from a logo that simply says, we’re just another average, run-of-the-mill label printer.
If this is for a crowdsourcing project, well, good luck with that because crowdsourcing is a short-order cook process. On the other hand, if you have an actual client with whom you can discuss the pros and cons of various ideas, I’ll suggest trying to talk the client into a better idea that will better server their objectives.