Hey folks,
I am doing a project for a local men’s wear fashion company called “WEXEA” and they are looking for a logo.
The requirements they laid forward:
1- Logo must be modern and minimalistic
2- Since its a mens wear fashion brand, the logo must communicate masculinity.
3- The logo clearly represents itself as a logo of a fashion company and should resonates with audiences.
Well thats all with the hardest part for a graphic guy. Here are few concepts I just made.
Have a look and fire your cannons.
Of the three, I think the middle one is the strongest — I like the stitch making the X. The first one reads as WEXAM to me. The third one is neither modern nor minimalistic.
With that out of the way…
I searched online to see if the company already had an existing visual brand and found the following.
Seriously, ten bucks for a logo? It’s the most important element in their visual branding, and they want to spend the equivalent of a burger, fries, and a drink at McDonald’s.
I hope I stumbled across a joke on UpWork, and I certainly hope you’re not doing this for 10 dollars. If so, you’ve already spent the ten dollars in the time it took you to read my response. A ten-dollar logo easily crosses the line from absurd to obscene.
They have got another upwork post for $50 and one another for $120.
I am doing it for way more than that. lol.
Btw, thanks for your points.
I thought the third one has more masculine impression. Ofcourse it is neither minimalistic nor modern but we can do something about it later.
I’m glad you’re not doing this for $10 … or even $120.
I think you need to narrow down the target market. Men’s wear fashion could mean Hot Topic, Banana Republic, Brooks Brothers, Neiman Marcus or just about anything in between. Something that appeals to the Hot Topic customer avatar isn’t going to fly with the Neiman Marcus customer avatar.
Out of what you’ve shown here and without knowing the target market, I like the middle option the best. I do have one concern with it. I read your post, so I knew it is supposed to read WEXEA. Run this by a group of people without telling them how it’s supposed to read and see if they read it as WEXEA.
I just feel this is really degrading - for people in the design industry. For a fashion place to treat design with such low regard - even if it’s $10 or $20 or $120 - it’s just a disgrace.
I won’t be participating in the review of the logo.
If you’re working for that low amount of money $120 is far too low - then I wish you good luck.
