The forum isn’t telling me where you posted this. Are you a student?
Have a very good reason for distorting text. You can do whatever you want to the JB but you may want to pay attention to how the distortion affects the curves in the letters. That hook on the J looks awkwardly drawn.
The distortion of “disenos” on the curve just looks like a mistake.
Gradients are generally not a good idea in any logo, at least not the initial lockup. There are production issues with gradients in just about any output process, including print.
I’m a sign guy and have an inherent dislike of typefaces with elements too skinny to put an LED tape inside or that I might have to weed in vinyl. Given the choice between your two logo options, you are going to get an upcharge on a vinyl sign for the top one for the simple fact that those serifs are a)not going to want to cut at small sizes, and b) are gonna be more likely to tear off while weeding. Not to mention they will be the first thing on the sign to fail because of lack of any good amount of adhesive.
You can tell me you’d never do the logo as a real sign in any physical form. Hmmm. How often have I heard that? And how often have I had to deal with the chin quivers when explaining the facts of life after the fact?