First of all I’d like to apologise for that massive post. I’ll be lucky if anyone reads it. But I had to write all this, in order to explain the situation…
Just looking for some advice as this client is starting to drive me crazy…
So, this is a massive company/factory that wants to start an internal scheme/programme called end-to-end. This programme has also 3 categories, which are Innovation, Integration and Performance. After numerous discussions and drafts (via email as we’re based in different countries), we have “kinda” finalised the logo for the programme, but they are also in need of 3 posters. One for each theme/category.
I should let you know at this stage that I am not working for the actual client. My client is a marketing agency that is dealing with this company. That makes it even more difficult as I don’t speak with their client directly and I’m not present at their meetings.
The problem is, I’m struggling to understand their brief for the posters as 1) they haven’t told me very important things about what they want and I’m trying to get answers asking them questions, 2) They already have an idea of what they want, however this idea is (I really don’t know how to describe it) complicated? and 3) They do require specific images on the posters, such as images of the actual factory and the offices and staff of the company, and they are willing to arrange a photoshoot, but they want to see mockups first, before they arrange the photoshoot! The images of staff and the factory that they’ve given me so far, won’t do what they want as what they want is very specific.
I am literally struggling to come up with an idea or to do what they are asking me to do and I am looking for some advice. So, here’s their brief:
“Company’s logo and programme’s logo.
Person A in front of a factory/mill background, reaching out to touch a virtual dashboard display, perhaps of production
Watercooler in the middle (like the 2 persons are having a conversation in the same space.
Person B in front of an office background. Reaching out to touch the same virtual dashboard display.
We’re trying to show how dispersed employees (eg. blue collar staff at the factory) can connect with each other (eg. white-collar staff in the office) through the dashboard interface.”
It’s worth mentioning here that none of the images they gave me is even close to what they say on the brief. And when I told them that, the answers I got from different emails were:
- Let’s find something close on stock images if the above don’t work.
- Yes, it should be the actual factory in the final poster. Interior is preferred, as that would be where they are working and collecting information for the dashboard. (I only have one image of the interior of the factory were there is one worker in the image as well, however they want to show how the blue collar and white collar staff are connected through a dashboard???)
- They don’t have to be and shouldn’t be in the same picture – we’re hoping to merge the two with photoshop. It’s just going to be a mock-up for now so having someone in the background is ok.
- Because the programme is supposed to communicate the linking of workers in different countries through a dashboard, having them in the same background would mean that they are in the same location and country, which in fact is the opposite.”
Please help me… I’m so confused, I don’t have resources and I don’t know what to do. And how am I supposed to show all these details through a draft with stock images? Is it me or are they actually looking for something that’s impossible?
Any advice would be much appreciated.
Thanks for your time!