Hi everyone!
I’m new to graphic design and this is my fourth banner ever. I didn’t study design or any related career — I’m learning by practicing and watching tutorials.
Right now I work in a security systems company, and as an extra task I started creating some designs for them. I realized that I really enjoy the design world, so I want to improve as much as I can.
I still struggle with spacing, alignment and typography, so any advice or critique would be super helpful.
The first thing (these are my own suggestions) is that the logo “Black Friday” should be centered and something like this “Black Friday !” (try to avoid shinny letters) and then the products and after the description (people like to see or watch what they buy then they read about the offers) with the phone number. I like all your designs they look great, nice font and images. But remember the order : Centered Black Friday ! then products and at the end the description,the prices and the phone number.
Thank you so much for your suggestions! I know I still have a lot to learn to reach the level of the work shared on this page, so I really appreciate the time you took to give me this advice. I’ll start studying design and keep learning.
Lining up the various elements in a sensible way helps unify and bring order to the composition. Have you read about positioning the elements to align with an invisible grid? If not, here’s a start.
People can, of course, click on banner advertisements to find out more, but few will. That being the case, it’s always a good idea to feature the retail outlet’s name and logo prominently so people will at least see them and, with luck, remember them.
You might also consider a more aggressive call to action. For instance, wording that actually encourages potential customers to take the next step (clicking the ad).
Additionally, advertising specific items that interest only a few people isn’t usually the best way to spend clients’ advertising budget. It’s often best to advertise both the store and products with a broader appeal. Then again, advertisers usually know what they want to advertise, and they typically have specific reasons for doing so. When working with clients, it’s important to discuss these kinds of things, since in that situation you’re acting as the expert on possible ways to maximize the client’s return on investment.
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