hello everyone, im a total newbie in this community and industry and im trying to hone my skills in creating social media posts. my first project is creating infographics/templates for when there are national observances. please help me by providing honest feedback and constructive criticism.
the wide space below each image is reserved for the company’s logo. thank you!
They’re visually bland and passive, with little to grab one’s attention.
Social media posts that get read grab people’s attention and stand out from the others. When people check their accounts, they’re subconsciously hoping for a liltte bit of an adrenaline rush from something new and interesting. They quickly scroll through the posts, hoping to find something that makes them stop, look, and read.
They’re not looking for statistics or paragraphs of academic information about diseases. Their attention spans are too short to be bothered by tiny, difficult-to-read text. These are the posts people scroll past while looking for the latest bit of eye candy to distract them.
You have some good, interesting, and important information in your posts. But that information is buried in blurbs of tiny text in an ocean of blue that fights for attention with the all-but-irrelevant photos of strangers. People are far more interested in what they’re interested in. Drilling down into the details of diabetes, suicides, and eating healthy are recipes for being ignored.
If you want to make this kind of information compelling, you need to present it in ways that get right to the point without any fluff, and you need to do so dramatically in ways that make it impossible to ignore and scroll past.
Hi, thank you for your feedback! The uploading must have mixed up the arrangement, but I did try to share two kinds of posts - one for diabetes and one for suicide survivors. Though I tried placing some sort of a “call to action” on each of them, they probably had little to no effect.
Thanks a lot for this feedback. You write so well!
The original intention was to strike a balance between delivering valuable information and making it visually appealing and accessible. That is what I’m trying to learn - encouraging readers to engage with the material.