Please I need your comments on the designs below which I created for an imaginary company which offers flight services. It isn’t a real project but need your comments on them. I believe it would help me to move in the right direction as a young designer.Uploading: SF.jpg…
This is the logo and some variations I created. The primary logo is the first one in blue.
Safe Flight Airlines is an imaginary airlines company which offers flight services to both short and long destinations.
The logo is designed in the form of a bird soaring up into the air with its wings spread out at a very high speed. I decided to create a logo which depicts a bird flying through the air instead of a plane which is about to take off or flying through the air because I did not want the logo to look ordinary. And also birds are animals that can always be seen in the skies 24/7. Which means the company operates every day.
The idea behind the creation of the this company’s identity mark are as follow. We know that birds are animals with feathers that fly through the air. The mark depicts this attribute of a huge bird flying at a very high speed towards a destination. This signifies how greatly the company values time, and, thus, sees to it that people who travel by their company reach their destination on time irrespective of the distance.
The strong and widely opened wings do not only represent speed, but also depict safety too. Birds use their wings to protect, shield and guard young ones. This signifies that traveling with this company is safe as the name suggests.
The color “blue” is chosen based on its cool nature. It denotes that the company’s operation in flight services offers nothing but only the best experience and comfort.
The text is a contemporary font called adore.