Ah, I see. Thanks for the clarification.
Other than the picture of a chocolate thing and the word chocolate chips I have no idea this is brownie mix.
In fact, I’m not even sure what I’m supposed to be reading first. The hierarchy is all confused.
First and foremost it is brownie mix. With chocolate chips. Not vice versa.
Second, the “18 Amazing” things idea is open to ridicule, as I noted earlier. A 1lb box of mix is as many brownies as you cut in your pan.
Third, that is one of the driest, crusty looking brownies I’ve ever seen. Need more appetizing.
While this might be more “fun” as a design, it is definitely not a Trader Joe’s branding technique. A more realistic exercise would be to redesign this packaging while maintaining the brand standard. That’s how it works in real life.