I assume you own the pizza company? If so, do use professionally made boxes, rather than cut the cardboard out yourself, because it is business-critical? Do you use commercial ovens because they are business-critical? Mopeds? Cash registers? Shop counter displays? Etc, etc.
I am constantly surprised by how often people invest, not insignificant amounts, of money into a business and then entrust the one thing that will most likely be the biggest decision-making factor in a customer’s choice to purchase their product over a competitor’s, to their own self-admittedly lacking design skills.
You need to make flyers communicate why they need to in order for people buy your pizza and not, dominos, pizza-hut, et al.
Admittedly, what you have done is not the worst I have seen, but it is not just about making something quick and easy. Yours is a bit generic, cliché and local shop-looking. You need it to communicate why people should choose you over your competitors.
You can do a lot of damage if you get it wrong. Even your own comments highlight a potential pitfall. If, for example, you made a ‘simple logo’ like Chlorex and it was subconsciously a bit too reminiscent of it and people made subconscious associations with bleach, then you may find sales taking a significant nose-dive and you’ll have no idea why, because you watched a YouTube video on how to make business-critical communication decisions without any real knowledge.
It is not about making pretty images, it is about, tone of voice, message, communication and targeting that message to the specific people you want to talk to.
Of course a knowledge of how to use Google to find free software to make a cheap flyer is not difficult, but how much do you value your business?
So my advice on how to do it? Find someone who knows what they are doing to help and you spend the time you would have spent doing it yourself, doing what you do best and run your business. That way you’ve spent doing time what you are good at, earning the money to pay for a designer. In turn, this will reap more returns in the long run, because you will have something that actually works for you to grow your business. Win-win.
As a caveat, make sure you hire a properly qualified and experienced designer who knows what they are doing and not some cheap amateur wannabe on crowd-sourcing website, otherwise you might as well have done it yourself. Ask other local businesses who have professional looking brand-identities and collateral who they got to do theirs.
People often, mistakenly, think that branding is for large organisations and is going to cost the Earth. A good designer will tailor the product to the brief and budget (within reason).
Personally, I prefer working on small-scale branding projects these days. I have worked on branding for multi-nationals in the past and yes, the money is better, but to work with startups or small business that want to grow to the next level is far more satisfying, when you see the results.
Of course, it is not going to be as cheap as doing it yourself and will require a certain level of investment, but isn’t that the point of business; invest wisely in business-critical overheads that pay dividends in return, so you make a healthy ROI. Otherwise, your pizzas may just fall out the bottom of soggy, home-made boxes before they ever reach your customer.
As I say, what you have is OK, but it wouldn’t make me choose you over an existing competitor. It doesn’t tell my why you are better, or different, or unique.
Not the advice you wanted to hear, I’m sure, but that’s my take. Hope it helps.
Already use it a lot, but im sure i can missed some hidden gems. Maybe some youtube channels with nice tips&tricks.
