I just finished putting together a portfolio showcasing a handful of my work for a marketing company I’ve been apart of for the last 3 years. I’m open to anyone’s advice on how to improve the site layout or content if anyone’s interested in responding:
On the pronunciation graphic, I’d suggest either a pause button or set it up to run once and not repeat. It’s a bit much on a loop — especially with all of the other animation on the site.
I’m not crazy about calling yourself a “kick-ass graphic designer.” Prove to me that’s what you are. Don’t tell me.
You say your content is error free, but you do have a punctuation error on the home page.
On the projects, again, too much animation going on. Just go with the rollover effect you have.
Under Who? Me?, again, there is too much animation. Give the visitor’s eye some time to rest. At least you have a pause button.
I’m not crazy about the Who? Me? talking about your personality.
On the projects, it looks like you have some nice work, but I think the presentation could be improved. Simplify the presentation, and it will be stronger. I don’t think you need all of the thumbnail sketches. You show things under the Before and After section then again under Final Results. Overall, I think you’re trying to do too much and show too much. Eliminate the non-essential, make it more linear, and give the samples some room to breathe.
In a front-page statement claiming your work is error-free, you’ve ironically made a significant punctuation mistake. Even if you add the missing comma, a more eloquent sentence would communicate the message more effectively.
With regard to the project page, how else would you suggest I share my process? My older portfolio had an issue with a lack of process and this is something I wanted to rectify in the new one.
It would take too long to walk through the entire things, but I’ll give a few ideas on the Lead2Pipeline to give you an idea.
Remove the distracting animated logo — or have it play through only one time.
Possibly consider a clear hero image at the top rather than the animated logo.
I’m okay with the narrative — nothing wrong with including that.
After the narrative, I’d just have one long section the visitor can scroll through — no need for the three buckets IMHO.
The sketches aren’t really doing anything for you.
You have a Before under Before and After. If you want to include a before, that’s fine, but I’d put more prominence on the after work than the before. Under Before and After, you have what I believe are two trade show roll-up banners. If you click on FInal Results, you show them again as a static image. Then you show them again as part of a carousel. There is no need to show me the same thing three times. Well, there kind of is because without the context of the trade show mockup, I have no idea what I’m looking at.
Again on the Final Results page, you need to put some vertical air between the project samples. Also, why are some of the items part of a carousel and others are just static images?
I don’t think you need the carousels. Just show the best work for each case study, show the work in a linear fashion with everything stacked vertically. Put some air between the work samples.
Lastly, watch your color palettes. You probably set your portfolio in blue and gold because everyone else uses black and white as a portfolio color scheme. There’s a good reason for that. It’s a neutral background to present work with a variety of brand colors used by different clients. In your case, I don’t think the Lead2Pipelines brand pink looks very good set against peach and gold.
“A typical atypical.” Sounds contradicting, right? - I’d consider changing this to “Sounds contradictory, right?”
You’ve said ‘stationary’ repeatedly when you mean ‘stationery’.
I think you need to go through the copy carefully, if you’re claiming to produce error free work you have to run a tight ship.
I like the top-down website and also the typography. but keep eye on the color combination, Specially with the blue - orange. I would change to a blue-yellow (yellow but try to not use something like really bright or flashy what I mean is not to use brilliant colors). After your portfolio add a link to your resume (add your phone number and email there).