Your copy needs to be proofread.
When the company first started out, they bought their logo online only to realized it was a stock image. A new, modern and functional logo and brand identity was created to take its place.
I’d suggest rewriting that block entirely, as it adds no value to the presentation for the following reasons:
- Of course a new, modern, and functional logo were created. Nobody’s going to post work of old, outdated, dysfunctional logos.
- Saying that the client chose not to move forward with this work makes me think there was something wrong with you (even though it may not have been your fault). Did you miss deadlines? Were you too expensive? Did you miss the mark of the brief? Is it even a real client (quapro.com links to a domain parking site).
Instead of glossing over what you did, maybe take this opportunity to talk about the strengths of the brand. “I created a logo that represents strength and confidence. The new logomark resonates with Quapro’s target audience by alluding to a bodybuilder flexing and puffing out their chest.”
Furthermore, instead of saying “current logo” for the old logo, name it “previous logo”.
Who is the CEO/Co-Founder? It looks like a stock or fake project when the CEO of a company is named Jane Doe. If you can’t use the CEOs real name for any reason, pick something that doesn’t sound like a placeholder. Or, perhaps is a german placeholder (Julia Dietrich).
Other than that: Good work. The logo looks great.