Not to be a Negative Nancy (since we are being keen to use names in conjunction with adjectives), but I am not looking for critique of the company. I understand that they have their challenges… I was attempting to actually perform the rebrand as a favor for another client of mine that is trying to help this company out.
@DocPixel, @PrintDriver I can see the tight kerning being an issue with the words media group, especially at small sizes, although I feel that the main logo type maintains legibility down to about 2" X 1". I’ll try it with a tiny more breathing room between the letters to see if that helps.
@PrintDriver I agree that the canister version of the b should be replaced with a modified letter form from this font (futura) in the stacked vertical representation. I’d be interested in hearing your opinion or suggestions on ways to make this less “boring” as I think the original logo is far too busy to work as a logo.
I also would appreciate clarification of your last paragraph where you say “solved a potential issue” as I am not sure what you mean, nor do I understand how the overlap makes using it as a logo bug difficult.
Kudos, though, to “Kinda sorta redundant”…nice wordplay.
@docpixel - Flashy Jane is best represented, I think, by Comic Sans or, possibly Papyrus!
Anyway, thank you all for the feedback. I appreciate you taking the time to comment and provide some insight.