Time for Tea is a non profit organization whose purpose is to build confidence in young girls and women through etiquette training and networking. Time for Tea has a mission to bring women in Orlando, FL together and create a diverse community. The organization hosts etiquette training for young girls centered around the elegance of tea time that helps girls build social skills with one another.
For the branding the client wanted something that was professional while still being very appealing to a younger demographic. The client also wanted to stay true to it’s original branding with an elevated look.
In the end I decided on a color palette that I felt worked well with conveying women empowerment that was both colorful but still very classy. For the logos I kept the same feminine cartoon face that was used in the original logo but completely changed the typography and other elements.
I would love to get your honest feedback on this rebrand.