So despite my circumstances, I’ve been continuously working on new projects and designs and below are some samples from a new project I’m working on. Compared to other aspects, Packaging is one of my weakest fields and I would really appreciate it if everyone here can offer their feedback on the current designs.
A little bit of context:
Based in the sunny California, .travellista is a young company whose business focuses on building and providing extraordinary experiences for travelers and tourists. Young and energetic, .travellista has gathered much attention from travelers from all over the world. BEVR (abbreviated from the word “Beverage”) by .travellista is one of .travellista’s sub-brands. Most of BEVR’s products are non-carbonated drinks, energy drinks, canned beverages and refreshments for travelers and tourists of all ages and ethnics. With the rebranding of .travellista and the creation of the sub-brand’s new logo, BEVR seeks to have its old packaging system redesigned to fit both of the brands’ new images.
In this project, there are two requirements: First, the packaging system must make use of the defined color pallete (7 colors from the Pantone) and defined gradients. Second, the designed package must represent a youthful, energetic, and modern image (in accordance with the brand’s image).
Below are the actual designs and some mockups.
Thank you in advance for your time and kind interest!