I’ve said this here before, but morphing a letter into a fish, a bird, a house or whatever (including a flame) usually ends up producing something that is neither and sort of akin to a Frankenstein creation.
Every now and again, a really good example of this approach works out well, but it’s very difficult to pull off consistently. For some reason, though, it seems to be lots of people’s go-to solution despite it making the problem harder to solve without any inherent benefits other than being an easy starting point.
You’ve chosen the name Avidity, which is great. It means avid or enthusiastic. So an obvious direction is coming up with a symbol that suggests enthusiasm or avidity, which is difficult but totally doable and what we get paid for.
In your case, you decided a flame might do the trick, which is a good option. Personally, I would have chosen something abstract that suggested avidity or enthusiasm, but that’s just me. A flame could work too.
But it’s the next step that got you into trouble and made the problem more intractable. Instead of just creating a nice stylized flame that would sit to the side of a word mark spelling out Avidity, you decided to restrict your good options even further by morphing the flame into a lowercase “a” for no reason other than the first letter of avidity being an a.
The result is an awkward hybridized a that doesn’t really look like an a and a flame that doesn’t really look like a flame. Would Nike’s logo have worked as well if they’d forced an n into the swoosh? Would Apple’s logo have worked if they had put a couple of serifs on their logo to make it look like an a? There are famous exceptions, of course. McDonald’s golden arches make an okay M logo.
I guess what I’m saying is that sometimes it works and sometimes it doesn’t. Sometimes beginning designers (you mentioned being a 2nd-year university student) focus in on making an initially promising idea work when it just doesn’t want to. This kind of time-consuming stubbornness really makes solving the problem hard. It’s a whole lot better to drop the idea that resists panning out and spend that time exploring other options. Keeping thought processes fluid while avoiding the tendency to get mentally locked into an idea can save a ton of time and frustration.