Should I put a QR code? Where?

I’m not a graphic designer, just a digital painter. I’m retired and not as tech-savvy as I was back in the day. Here’a card I’ve made for my gallery in a small town in Mexico. It has to have both Spanish and English. I’d like to add a QR code to my website. The logo, btw, is not my work. I had it designed a great many years ago by a professional. I love it but I never used it. I’d be grateful for suggestions.


You can’t add a QR code after the fact.
And what you have here doesn’t lend itself well to placing one, without a redesign.

On the ‘front’ of the card, watch your safeties top and bottom. Check with whoever is printing the card. That trim looks mighty tight.

You’re gonna get comments about your logo, but if you love it, not a lot to be done about it.
Looks mighty close to this (but not close enough to matter):
Screenshot 2024-07-19 at 8.07.06 AM

I agree with @PrintDriver; there isn’t a good place to add a QR code to the current layout, so you’re really looking at a redesign or layout adjustment if you want the QR code to be well-integrated.

Does the logo tie into your digital paint work somehow? It seems more appropriate for a therapist than for an art gallery. It feels like “plop art”, not to be confused with pop art. Art that is inappropriate to its surroundings, and giving the impression of low effort. Plopping a business name in front of stock icon is another example. If you are running something like an art gallery, I’m thinking you need something that looks creative and special.

When doing identity work I always begin with a review of the marketplace that usually takes a few hours, depending on client budget. In this case I’d be looking at the identities of other art galleries. You don’t want to copy someone else’s design, but there’s a great deal to be learned by seeing how others have solved the problems you’re now trying to solve.

I’m not sure what we’re looking at. Are you showing us the front and the back of the card? Why have you duplicated your website address, email, and phone number on both sides? You mentioned having a gallery in your city, but you’ve listed no address. Is this because it’s an online gallery only? You have also misspelled feel, and left off the period (full stop) after call and problema.

I have mixed feelings about putting QR codes on business cards when the written-out URL is also there. Perhaps having both makes a difference, but it typically interferes with the aesthetic value of the card.

Anyway, if you want to add the QR code without completely redesigning the card, you could probably find room to squeeze it in on the back once you remove the redundant information that I mentioned in my first sentence, which doesn’t need to go on both the front and the back.

If it were me, however, I’d redesign the entire card to look more artsy in ways that reflect the character of your digital paintings, which, I think, is what @Mojo was also saying.

I’ll stray off the subject just a little… My wife has a friend who is an artist and moved to Mexico a few years ago. She grew up in southern California and tried to make a living as a painter in Los Angeles. The paintings she sold didn’t make up for the high cost of living there, so she moved to Todos Santos, about an hour north of Cabo San Lucas in Baja.

We visited her in Todos Santos a few years ago, and her business was booming. She even had several employees working in her studio/gallery. She said that in Los Angeles, she had trouble selling her paintings. However, now that she’s in Todos Santos, she sells a lot more paintings — primarily to people from southern California. Apparently, some tourists from the States will buy paintings on vacation to Mexico that they wouldn’t have bought at home in the US. It’s puzzling.