With no background information about the company, it’s tough to offer a meaningful critique. Who is this for? What does the company do? Who is their target market? Who are competitors? What is this company’s strategic advantage over their competitors?
Aside from that, we can only judge on aesthetics. To that end, I’d say the relationship of the size of the type to the mark is off, the relationship of the blue type to the orange type is off, the alignment of the mark element are off, and you need to learn how to kern type.
Oh dear
Under “FATAR SANAT” I see two smiling faces and a pair of (or three?) boobs. To the left there is a frame with cross bar separated diagonally in an illogical, disjointed manner.
@Steve_O is correct about kerning. What he did not mention is the FATAR SANAT line needs work on kerning too.
Okay. So I jested.
To be on the safe side, your other name cannot be maxmustermann can it?
Where do I start? …
The icon itself is horribly misaligned and with awkward, uneven gaps that will just fill in if you print this at a small size,
The oranges of the two halves of the icon, appear to be slightly different, or there may be a pointless dradient on there that is so subtle as to look like a mistake. Hint. Don’t use gradients on logos without very good reason.
The kerning of the English text makes me want to become reacquainted with my last meal.
I can’t comment on the Arabic, as I don’t read it.
I could go on … All of that is before, as Steve_O correctly points out, we have any idea what it is for and who you are aiming at. I am guessing by the last part of your title that it’s a replacement window company?
We’d need more details to make anything like an honest critique, but even aesthetically, it’s fallen at the first hurdle. If the logo is put together that poorly, potential customers may well be left questioning your attention to detail when it comes to how you conduct your business. Even if not directly, subconsciously, that may well be the case.
I’d have no confidence in you based on that alone. I’d run a mile.
I am assuming, this is your company and you’ve done this yourself in Canva, or similar – or you’ve hired someone who said they can ‘do you a logo’ for $50.
Either way, if you value your business, please hire a qualified, experienced, professional designer who knows how to visually communicate. There are so many glaring mistakes in there that no pro would ever let through.
If I am wrong and you are calling yourself a designer; please go and get an education. You are exactly what is driving the industry into the mud at the moment.
Sorry, if this is harsh, but what you have presented is of such poor quality, that it would not be doing you any favours to be anything but brutally honest at this point. That’s one of the sloppiest logos I’ve seen in a while – and we see some real horror shows here.
None of that means it can’t be fixed from a purely aesthetic stand point. Whether, even then, it will help speak to your customers effectively is a different matter.
Good luck.
