If these kinds of projects depended only on stylish good looks, this profession would be all kinds of fun and a lot easier.
However, this company has a target audience that appears to be mothers with babies and toddlers. Warmth and nurturing come to mind, but you’ve chosen a more edgy look.
I’m not saying it’s wrong, but connecting with new moms in a way that taps into the emotional bond between mother and child (if that’s an objective) might be a bit more difficult on the path you’ve taken.
Since you’ve chosen a somewhat counterintuitive direction, I assume you have reasons. Can you articulate them?