I was asked to do a brand for a company that ended up changing its name, so I went ahead with practicing different styles utilizing typography and playing around with it. I would like your feedback on the styles. Which do you think is the best? Which needs more work? Thanks in advance!
If these kinds of projects depended only on stylish good looks, this profession would be all kinds of fun and a lot easier.
However, this company has a target audience that appears to be mothers with babies and toddlers. Warmth and nurturing come to mind, but you’ve chosen a more edgy look.
I’m not saying it’s wrong, but connecting with new moms in a way that taps into the emotional bond between mother and child (if that’s an objective) might be a bit more difficult on the path you’ve taken.
Since you’ve chosen a somewhat counterintuitive direction, I assume you have reasons. Can you articulate them?
You make some good points. I was honestly just practicing different styles without much thought to the audience or brand, so it’s nice that you pointed that out. I do think these styles don’t match the overall concept, I guess what I’m looking for is layout critique, if that makes sense.