Hello I had a quick question when it comes to branding. I work at a company called American Taffy Company. We had a meeting to decide what the name of the URL would be. I adamantly proposed americantaffy.com. An IT consultant proposed amertaf.com because it would be quicker to type. I wound up losing the argument and the head of of Branding for the company agreed that amertaf would be a better url.
Was I wrong in this? I wanted to ask fellow Graphic Designers and Branding experts what they thought of this? Thank you!